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Firemark Ventures Newsletter - 2 July: Contactless & Geofencing

Updated: Jul 22

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Welcome to the Firemark Ventures Newsletter


IAG Firemark Ventures is IAG’s corporate venture capital strategic investment fund.

We invest in early growth phase companies that have the capacity to materially change the way we do insurance.


Our focus is on mobility, data, AI/ML computer vision and IoT.

Learn more about Firemark Labs and our areas of focus here - www.firemarklabs.com.au


Firemark Ventures Newsletter - Geofencing & Contactless Edition


How IAG Plans To Start Using Location Data

Insurance Australia Group is investing in hyper-location services technology, which will let it provide customers with real-time location-specific alerts about everything from weather events to home security.


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Location Data Startup Bluedot Raises $9.1 M Bluedot, a geofencing and location data startup used by companies like Dunkin', KFC and McDonald's, is announcing it has raised $9.1 million in series B funding...

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IAG Invests In Mobile Location Data Startup Bluedot IAG has announced a strategic investment in Bluedot, a location-based technology and geofencing platform, part of its recent US$9.1 million (AU$13.4m) Series B raise...

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Contactless and Geofencing



Five Predictions For The Future Of Contactless Payment Adoption of contactless payment has been slow, but the worldwide pandemic is providing additional motivation for it to become standard...

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Tap And Go: The Rise Of Contactless Payments In Australia Driven by population seeking more flexible ways to pay, Australia has seen a surge in contactless payments...

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Innovation In Business: What Is Geofencing And Why SMBs Need It Innovation equals growth... Startups from all around the world are looking for a way to utilise technology in the best possible way in order to grow their companies and generate more revenue...

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Geofencing Marketing Is The Future Of Consumer Management Geofencing is a technique of creating a virtual boundary on a real location and for marketers, that location is their target market and people residing in the periphery act as their target audience...

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